the "brand" GnuPG, (was: proposal python-gnupg2)
uri at mit.edu
Wed Oct 19 12:57:26 CEST 2016
The two thought immediately coming to mind when PGP and GPG are mentioned are:
- PGP started email and file security for privet users, but got commercialized;
- GPG picked up from PGP and is its free replacement, provided by GNU.
>From user point of view there probably isn't any other distinction.
Sent from my iPad
> On Oct 19, 2016, at 03:14, Bernhard Reiter <bernhard at intevation.de> wrote:
> what is (or should be) our "brand" (name):
> Wikipedia writes
> "Brand is a name, sign, symbol, slogan or anything that is used to identify
> and distinguish a specific product, service, or business." 
> So what is a good brand name for the "The GnuPG Project"?
> The naming principles recorded in wikipedia  are too profit-oriented
> for my taste, let me pick some product name qualities that apply to us:
> * They strategically distinguish the product from its competitors [..]
> * They hold appeal for the product’s target audience
> Am Dienstag 18 Oktober 2016 08:57:17 schrieb Bernhard Reiter:
>>>> The brand recognition is specifically highest about "gnupg" not "gpg".
>>> I have no idea whether this is true or not. How are you measuring it?
>> My observation over a couple of years. Feedback from people that get
>> exposed to OpenPGP.
> The problem I've notived with the name "OpenPGP" is its length. It is a five
> syllable word. Nobody seems to type or say "OpenPGP" with joy because of its
> length and difficulty of prounciation (in English). People will mostly fall
> back to "PGP".
> GPG and PGP are too close to each other to offer a sufficient distinction.
> While GPG seems to have overtaken PGP in world-wide usage by far, people still
> mix it up. When reading articles in the general press, it is often mixed up.
> "GnuPG" scores better on the appeal (for usage) because it is shorter to write
> and easier to say. "GnuPG can be remembered better and is more different to
> the competing proprietary product "PGP" and the similiar named standard.
> Am Dienstag 18 Oktober 2016 17:04:25 schrieb Uri Blumenthal:
>> One quick point: as far as I know, the highest "brand recognition" today is
>> gpg, probably followed by PGP (at least among those who remember :)), gnupg
>> being a distant third.
>> And I've been with PGP development since its inception.
> Uri, thanks for your observation!
> Given that you are long time crypto expert, you may belong to a group which
> is skilled in making a distinction between pgp and gpg. People farer away from
> the topic are less able to.
> My goal is to let many more people get the benefits of "The GnuPG Project"
> and so far "GnuPG" seems the name best suited for doing so.
> Best Regards,
>  https://en.wikipedia.org/wiki/Brand_%28disambiguation%29
>  https://en.wikipedia.org/wiki/Product_naming#Principles
> www.intevation.de/~bernhard +49 541 33 508 3-3
> Intevation GmbH, Osnabrück, DE; Amtsgericht Osnabrück, HRB 18998
> Geschäftsführer Frank Koormann, Bernhard Reiter, Dr. Jan-Oliver Wagner
> Gnupg-devel mailing list
> Gnupg-devel at gnupg.org
More information about the Gnupg-devel